431 Pre-qualified Membership Inquires for Bearspaw Golf Club in 12 Weeks.
Here’s how we delivered 431 membership inquires to Bearspaw GC’s sales director.
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From The Desk Of Nicklaus Cowx
Sydney, Nova Scotia
BEARSPAW GOLF CLUB has it all. Rocky Mountain views, a Trackman range, a brand new clubhouse, and a thirty-to-forty thousand dollar initiation.
And in early 2024, they mentioned to our partner Matchplay Golf Marketing that they wanted to “increase membership revenue and promote their upcoming price change.”
We quickly implemented our “Member+System” and the results were staggering!
In 45 days, we delivered 195 membership inquires.
Our work was so successful that 2 months later, they brought us back in for round 2, where we generated another 236 inquires in 48 days.
Here are some of the exceptional figures achieved for the folks Bearspaw:
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# of times ads were viewed: 987,079
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# of people reached: 200,216
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# of times of link was clicked: 16,862
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# of leads generated: 431
Here’s How We Did It…
The “Member+System” is simple.— It involves three steps that any club is capable to doing. Here they are:
✅ STEP 1) Build a digital membership brochure with an integrated web form.
Here is the link to Bearspaw’s digital piece which my partner Matchplay created.
https://matchplaygolf.ca/Bearspaw2024/
✅ STEP 2) Create Facebook Ads that drive traffic to the digital brochure.
Here are examples of the ads we created for Bearspaw Golf Club.
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✅ STEP 3) Have a sales director contact the leads.
The quicker, more frequent, and more choreographed the follow-up effort, the higher conversion rate you’ll get.
And that’s it, pretty simple right?! The shocking truth is that very few clubs are using this new method.
They would rather lose tens of thousands of dollars per year in unrealized memberships revenue then invest in an advertising campaign.
Here’s A Difficult Pill to Swallow…
The hard truth is that doing nothing costs far more than advertising!
If your membership is $5,000 annually and you have 30 memberships open, that’s 150,000 dollars in unrealized revenue…
No simple membership campaign is will ever cost 150,000 dollars! And so not acting is far more expensive.
Here’s Who It Works For…
Our coined “Member+System” explained above works best for clubs with:
✅ A Sales or Membership Director
✅ A Sales Process
✅ Membership annuals over $1,500 and or initiation over $3,000
If you fit into a category above then the “Member+System” will work for you. That’s why I’ve put together the bold guarantee below.
New Members Guaranteed Or It’s FREE!
If you decide to launch a membership campaign with CowxGolfAdvertising my guarantees is simple.
“If you are not 100% satisfied with the ads, the reporting, and the results I will not charge you for the service.”
This is only fair. Why should you have to pay for poor results and bad service?— I think you shouldn’t. So with CowxGolfAdvertising you don’t have to.
No Obligation— No Pressure.
If you’re interested in launching a membership campaign let’s jump on a quick Zoom. There is no obligations, of course, and certainly no pressure, but together we just may figure out the best situation for your club.
Each second spent is a second your ads could be running so act now.
Best,
Nicklaus Cowx
Founder & Copy Cheif At CowxGolfAdvertising
Your Information Is Secure🔒
“We hired Nicklaus to handle the paid social media campaigns on behalf of our golf club clients, and it has turned out to have been a great decision! His expertise in the algorithms that drive social media, weekly reporting, and campaign adjustments has created very successful lead generation for our clients both for membership sales and event bookings. Nicklaus is very professional to deal with, and we would recommend him to anyone considering using social media to drive business.”
Shannon Robinson | Managing Director